posted by Teresa Fausey, Copy Editor, PDJ
In her post yesterday, Kathie Sandlin, PDJ’s editor and chief, talked about some marketing from Sport Illustrated that claims to send women a message of empowerment—but doesn’t. (If you missed it, click here to check it out.)
Today, you’ll see how COVERGIRL® gets it right. The company has created a video that really sends women a message of empowerment from some truly empowered women.
Watch it. It’ll make you want to go out and conquer the world.