Today, you’ll see how COVERGIRL® gets it right. The company has created a video that really sends women a message of empowerment from some...

posted by Teresa Fausey, Copy Editor, PDJ

In her post yesterday, Kathie Sandlin, PDJ’s editor and chief, talked about some marketing from Sport Illustrated that claims to send women a message of empowerment—but doesn’t. (If you missed it, click here to check it out.)

Today, you’ll see how COVERGIRL® gets it right. The company has created a video that really sends women a message of empowerment from some truly empowered women.

Watch it. It’ll make you want to go out and conquer the world.

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