New York Life recently held its third National Cultural Markets Conference in Orlando, Florida.  The event is held every four years; the first was...

New York Life recently held its third National Cultural Markets Conference in Orlando, Florida.  The event is held every four years; the first was held in 2006.

More than 1,000 New York Life agents and managers serving the African-American, Chinese, Korean, Latino, South Asian, and Vietnamese markets attended the meeting, themed “A World of Opportunities.”

More than 1,000 New York Life agents and managers serving the African-American, Chinese, Korean, Latino, South Asian, and Vietnamese markets attended the meeting, themed “A World of Opportunities.”

“Offering financial protection to more families and businesses is New York Life’s goal, and few areas of our business feed that growth as consistently as the agents and managers who serve the cultural markets. Last year, 62 percent of our new hires in the field were women or individuals who represent the cultural markets, providing the culturally-sensitive advice that more Americans seek,” said Mark Pfaff, executive vice president and co-president of Insurance and Agency Group and a main presenter at the conference. “Cultural Market agents helped more Americans meet their financial goals last year, and this meeting will enable them to achieve even greater results
moving forward.”

“The conference theme ‘A World of Opportunities’ reflects the goal of the conference—we are focused on the growth of the company and on growing each agent’s impact in his or her respective community,” said Jane Conti, vice president, New York Life, who opened the conference. “This gathering was an opportunity to work on turning a world of opportunities into a world of financially strong customers in all of our communities. New York Life has a long-term strategy focused on being the ‘Company of the Community.’ Our goal is to serve the communities where we live and work by offering culturally relevant support to our customers,” said Conti.

Conference events included market specific breakouts and sessions focused on timely topics, including retirement income and succession planning, effective strategies for business owners, overall financial planning for families and businesses, and the importance of life insurance to protect dreams and create
legacies. The conference topics
are significant to agents and managers, and the communities they represent.

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