Entelo Diversity is a groundbreaking new sourcing technology that helps companies find and hire top talent from underrepresented groups. It may just be the first search engine to allow recruiters to target talent with specific skills and expertise, who are also likely to be members of a specific gender or ethnic group.

Entelo Diversity uses a proprietary algorithm to find candidates by sifting through social media profiles and other online data to gather clues about a candidate’s gender, ethnicity, or military experience. Let’s say a recruiter is looking for a female JavaScript engineer. The search tool will present a filtered list of talented women qualified to do the job.

Since this information is layered on top of a candidate’s qualifications and skills, Entelo is able to provide a level of objectivity that ensures that hiring practices aren’t discriminatory.

“Entelo Diversity can help companies find candidates that meet their criteria in a fraction of the time, and for a fraction of the cost, of traditional diversity recruiting activities,” says Entelo cofounder and CEO Jon Bischke. “The current methods of sourcing talent from groups that a company deems to be underrepresented are not very efficient. The ROI on a tool like Entelo Diversity can be almost immediate and result in a very positive impact for companies large and small.”

In less than one month since its launch, Entelo Diversity has garnered tremendous interest for its innovative, social-based algorithmic approach, and elevated the discussion about the importance of diversity, particularly in the technology sector. The product has been featured in a number of high-profile outlets, including the Wall Street Journal, Forbes, CNET and CIO magazine. Within 30 days of product launch, the company had either fielded inquiries from, or begun discussion with, nearly half of the Fortune 100.

Entelo Diversity has received praise for its precision (an accuracy rate of around 95 percent), as well as its efficiency, automating what has historically been an arduous, costly, and time-consuming manual process for finding and slating diversity candidates. And that’s the program’s real beauty.

“It’s our belief that a diverse workforce is a strong workforce,” says Bischke. “We also believe that you should hire the best person for a job. Our goal was to put another tool in the toolkit, so that every organization can have a more diverse candidate pool to choose from.”