Marriott International’s strategic diversity and inclusion focus involves creating a sense of belonging as the company attracts, engages, and develops the next generation of associates and leaders.
Conducting research with associates to understand what it is like to work for Marriott, the company continually heard, “Marriott is where I belong.” To belong means feeling valued, respected, and trusted—able to be yourself. At Marriott, that sense of belonging is pervasive. Team members work as a family to make guests feel as much at home as they do.
The “Marriott, Where I Belong” employer brand campaign was launched in 2012, promoting the company’s culture, diversity, and inclusion through brand messaging designed to attract, retain, and engage diverse associates. With input from Marriott’s “Next M” millennial advisory group, this platform deployed unique digital tools to attract, engage and develop the new generation of talent, including:
A dedicated Facebook page: Marriott Jobs and Careers is the top careers Facebook page across all industries. In two years, it has garnered nearly 1.2 million “likes.” To respond to all of the posted comments and provide up-to-the-minute company information on recruiting and career events, Marriott established a Talent Community Crew of more than 30 Human Resources associates.
A mobile career site: In 2014, Marriott became the first hospitality company to enable job seekers to apply from mobile devices. The mobile career site offers “nearby” jobs based on GPS location; commute time estimator; local points of interest near selected job opportunities; “Stay in Touch” feature to receive job updates/alerts based on geography and job preferences; and “Connect With Us” to network through social media with our Talent Community Crew. Marriott has received nearly 100,000 mobile applications since the site was launched in January.
An interactive experience: Xplor is a groundbreaking mobile travel social game that enables future and current associates, as well as guests, to virtually tour five of the world’s iconic cities—New York, Sao Paulo, Paris, Dubai, and Beijing. Players create a custom character and virtually travel the world learning fun facts through a scavenger hunt, arcade games, and puzzles.